mailings but no one reads, the land immediately in the trash. Money and paper. And we can write themselves - something like this are the reactions when the discussion on the subject of direct mail comes. Strange, however, that very few a coherent alternative to call. Let's stay better on the facts supplied by the recently published Direct Mail Status Report 2009 from Nielsen Media Research. The market and media research company, show that direct mail has in the past year claimed fourth place in the German gross advertising market. According to the survey by Nielsen almost 68 percent of all advertisements were actually read. Little hint: It could also lie in the content! More information about Nielsen Direct Mail Status Report 2009, see www.nielsen.de
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