The small difference between customers and clients can have great consequences. A discussion on XING has recently led to some colleagues in advertising agencies and graphic designers have drained a lot of steam. Must be sometimes.
Conclusion: The creative industry has fewer and fewer customers, but everything to do with clients. Customer to be mean, namely, to be informed, so to have an idea how it formulated a designer. You - and apparently not only them - is increasingly being faced with clients who behave but how clients. But make clear, today, anyone who brings his PC in motion and nail by using WORD text and images on the pages. And there are enough Online printers who print everything that fits on the bow. So what.
The action of the colleague in God's ear. However, feeling the creative industries not only informed customers of this change to semi-knowledgeable customers. be teachers, architects, artisans and many more agree. It is tragic, however, if the consultant promote this trend and everything is possible and deliver what is ordered. To quote football coach Felix Magath: "Quality comes from torment." But it's always nice when the pain subsides.
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