By Nick Faldo, one can learn, looks like a good golf swing, but also why denials often cause the opposite. Just look at this Youtube video views . Faldo deliberately avoids self-talk such as "Do not hit into the pond," or "Just do not hit the trees!".
Why? Our brain makes the all-important word "not" fall through a screen that remains, are thoughts that revolve around the main words "pond" or "trees". And already the pill ends up as feed for fish in the pond or shaved the trees on the fairway edge. What a bummer! All this umpteen times experienced myself ...
Therefore: Avoid negatives in your mailings and make only positive statements. Faldo says, for example: "I'm playing just a straight ball about 170 yards in the middle of the fairway." And behold: The pill like flies drawn to the line and far enough to the pond bolzgerade over.
Always think Nick Faldo: On the golf course and the texts - or hire a golf instructor or equivalent professional copywriter to help.
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