keep your message in the brains of the reader, the curve gets
Spend time with a simple test Your partner, colleague or friend. Ask them to focus very tightly, close your eyes and ask him: "Think NOW not a pink elephant in the fast lane of the motorway" After ten seconds you ask for, is has been created that image in his mind's eye . A pink elephant! Completely normal because the small but important word "not" is on the high speed trip through his brain turns somewhere flown out of the curve. The Pink Elephant has reached its destination instead. Therefore: beware of negatives! Instead: Think, speak and write positive! Here's an example from everyday life. If we are shopping, restaurants, or anywhere else to ask a favor, we often receive the well-intentioned response: "No problem" we hear the consolidated continuously, then the impression that we are surrounded by problems. Some bread with the soup? No problem! The sweater in dark blue instead of light blue? No problem! A window seat? No problem! A bear in the wild? Yes, this is really a problem. A problem bear that is! More to see and hear this: The problem bear
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