Every age has its own language and style. But some rules take the time and will still be valid in the future. Example? Recently discovered in my father's bookcase and a pleasure read:
are given that the abundance of technical terms and a series of formulaic phrases that distinguish the merchant German from the ordinary, commercial vultures think too often in the accumulation of terms would be the essence of a " real "merchant letter. It is the exact opposite: the more we succeed the writer to break the rigidity of the formula letter, the more he approaches his style of living ordinary language, the better it will be to his letter.
The quote is from the "Handbook "A promise is, in the year 1950 (!) Published by Hammerich & Lesser in Hamburg.
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