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challenge for e-mail marketing: declining open rate

for the fourth time emarsys the response data of e-mail campaigns on a period of one year has brought. The study provides an overview of all the response data in the same sector. From the results above all the others (Ver) case of the opening rate and the high bounce rates are certainly the biggest challenges to the e-mail Marketing.Für the Benchmark Report 2008, examines more than 7,000 e-mail campaigns of more than 250 emarsys customers from Germany, Austria and Switzerland from January to December 2008th

The lessons of the study are simple: Who better, therefore, lower bounce rate will, needs to improve the quality of its mailing lists and maintain them regularly (!). Open rates can only improve in that you select in the subject formulations that pass the spam filter.

emarsys The study as a PDF document